SUSTAINABILTY
Founded and established as an ethical brand in 2013 , we have always put care for the planet and people first.
01 · People Before Production
Fair &
Living Wage
01
Our artisans and suppliers are not only provided with a living wage, but we ensure that they have a wage from us that is above the minimum to cover the local BPJS Medical Insurance and their family and needs are met.
02
We source our shells directly from the nomadic sea gypsy tribes of Sulawesi, Indonesia who bring them into Bali and they are paid directly through their small-scale trading shops in Bali, Indonesia.
03
Each member of our artisanal community is known to Electra personally and as individuals. We do not speed up production or expect overtime. Collections are made on a rolling basis throughout the year to never overstretch our sourcing or production.
04
As most of our artisans are from the local Hindu religion or national Islamic religion of Indonesia – we observe all religious and ceremonial holidays as time off and do not expect any work to be conducted on these days or if any family matters or personal matters arise.
02 · Naturally Sourced
Environmental
Materials
01
Our materials are sourced locally in Indonesia. Organic Bamboo cotton, cotton, rattan and metal is produced within the country to minimise the carbon footprint.
02
Our cowrie shells are sourced from nomadic seafaring tribes who harvest them sustainably from beaches and islands of the Indonesian Archipelago.
03
Recycled Spandex is sourced from Italy to ensure the finest quality and produced in Bali, Indonesia using small scale producers and incorporating local shells and beading.
04
Our cowrie shells and clothing are certified CITES compliant and carry paperwork authorized by the Indonesian Ministry of Marine Affairs & Fisheries with documentation for every shipment leaving the country.
03 · Traditional Community
Artisan
Craftsmanship
01
Our collections are completely handcrafted to create unique pieces and preserve artisanal cottage industry in Indonesia.
02
At ELECTRA we incorporate traditional and modern techniques into each collection and actively support traditional skills instead of outsourcing to large mass production factories.
03
Utilizing existing artisanal cottage industry facilities and homeworkers that have been sourced and are communicated with individually by Electra Gillies.
04
Many of our artisans are home workers who we actively support in order that they can produce from home whilst also supporting their families.
05
Small scale production is undertaken within each facility, and we provide extra money if equipment or tools need to be updated for our pieces.
06
We pay for all sampling and materials that may not be used in the finished collection.