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JOURNAL

Journal - ELECTRA
Handmade Is Naturally Limited Edition

Handmade Is Naturally Limited Edition

In fashion, the phrase “limited edition” is often used as a sales mechanism. Luxury brands control quantity, build urgency around a drop, and turn scarcity into part of the marketing....
Why it is time to reclaim the word 'Sustainability' in Fashion

Why it is time to reclaim the word 'Sustainability' in Fashion

There is a version of sustainability that feels like punishment. Undyed, unstructured, apologetic. Clothing that signals virtue rather than desire. Fashion that asks you to feel good about what you're...
Compostable Circular Luxury Beachwear - The Future of Sustainable Fashion

Compostable Circular Luxury Beachwear - The Future of Sustainable Fashion

Introducing ELECTRA Returns — the circular fashion initiative that closes the loop on sustainable luxury beachwear, from Balinese artisan hands back to the earth. Because real sustainability answers the question...
ELECTRA Universe cowrie shell and sea pearl gold ring on a piece of natural red coral

What Makes Our Shells Sustainable

A deeper look into the origins and ethics behind our sustainable shell jewellery, signature shell dresses, and shell-trimmed tops.  
Softness is Strength, Sustainability is Sensuality

Softness is Strength, Sustainability is Sensuality

Our ethos extends beyond clothing. It speaks to the feminine psyche: the strength in yielding, the beauty in gentleness, the power in living consciously. 
Founder Electra Gillies in a natural tropical garden in Bali

ELECTRA - A Note from our Founder.

Introducing our rebrand at ELECTRA Universe - A Journey from Eco Gypsy to our new adventures and editorials. 
Handmade Is Naturally Limited Edition

Handmade Is Naturally Limited Edition

In fashion, the phrase “limited edition” is often used as a sales mechanism. Luxury brands control quantity, build urgency around a drop, and turn scarcity into part of the marketing....